A Reliable, Current, and Aligned, Ideal Customer Profile Ensures you’re Aiming at Targets that can Convert Potential into Performance.
In a sea of data, organizations are looking for ways to extract the value. A robust data-driven Ideal Customer Profile is one of the most valuable outputs that can be derived from turning data into insights. Instead of a data first approach, we are taking an insights first approach.
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Your business is one-of-a-kind, and your Ideal Customer Profile (ICP) should be too. ICP builder combines your internal data with our company database, curated data partnerships, and your customized AI-enhanced data to create a clear, tailored ICP. We share with you the data used to paint your ICP and update it on a regular schedule.
Need data that’s specific to your market? Our data science team digs into the details, whether it’s buying signals, AI-enhanced data, or customer/prospect attributes, to deliver exactly what your business needs. We’ll partner with you to craft a plan that zeros in on your unique goals.
Using your ICP, we generate a revenue potential estimation, helping to answer how much upside you have with a particular account? We anchor our estimates in the key attributes of your best customers.
ICP builder doesn’t stop at creating your Ideal Customer Profile—it gives you an ICP Match Score to make Account Tiering and Segmentation a breeze. This empowers your team to focus on high-value accounts and make every move count.
With your custom ICP and ICP Match Score, we surface high-potential accounts that are currently low-spend or untapped. This gives your team the insights to take action, grow your share of wallet, and unlock new revenue opportunities.
No more outdated data slowing you down. We can regularly update and sync our data directly to your CRM. This means your team always has the most current, actionable information at their fingertips.
Our AI-driven approach highlights key moments, like customer changes or customer milestones that make a difference to your business. These “Events That Matter,” are delivered straight to your CRM enabling your team to act fast and stay one step ahead.
