It All Starts With Your North Star, Your ICP.
Drive Predictable Revenue with your Data-Driven Ideal Customer Profile (ICP)
Explore Early Access to ICP BuilderWhy Your ICP Matters
Your organization's Ideal Customer Profile (ICP) is the starting point of a successful go-to-market (GTM) strategy.
Without a clear, shared understanding of your ICP, you risk missing revenue opportunities from high-value accounts or spinning resources on the wrong customers and prospects.
Putting your ICP on a Pedestal
Building your ICP shouldn’t be a tactical event. Crafting a Reliable, Current, and Aligned ICP allows organizations to level-up through giving your ICP the strategic position it merits. Having a reliable ICP means your business has an accurate description of the customers who value your offering and deliver consistently high ROI. A current ICP keeps you up to date with market realities and helps you avoid being blindsided by in-market shifts. An aligned ICP ensures everyone—across product, marketing, sales, and leadership—is working from the same playbook.
Abundant Data, Underwhelming Insights
It's estimated that over 100 zettabytes of data exists in the world today; but businesses still struggle to pull insights from the mountains of data. As markets and customers evolve, Revenue Leaders are looking towards data science to inject clarity into a messy data landscape. However, data and analytics teams facing the challenge are often spread too thin. This leaves little time to search for the right combination of data, tools, and methodology for building a strategic ICP.
Why ICP engine Stands Out
While the promise of AI and exponential data growth has transformed some organizations, firmographic or company data providers often fall short, recycling the same datasets without delivering actionable insights. We focus on the insights that come from the data to help you build predictable revenue growth. That’s why ICP engine takes a consultative approach to understand the business outcomes you desire.
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Business Focus
Our team has a rich background in Sales Leadership, RevOps, and Data Science; and we take pride in seeing your company succeed. We get to know your business to ensure we deliver the right insights and customizations.
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Insights First Approach
Unlike traditional data providers who focus on delivering account or contact data, we turn our attention to the insights that data can bring. We capture the best data for generating insights and upload the data directly to your CRM.
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AI
Our models analyze millions of data points to uncover meaningful patterns and insights that create a data-driven representation of your Ideal Customer Profile.
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Integrations
We can integrate into your CRM to keep your sales teams from juggling multiple tools.
