Enhanced Account Based Marketing
What is your company’s Ideal Customer Profile?
An Ideal Customer Profile has the power to take your Account Based Marketing strategy to the next level. ICP engine can help businesses realize the full benefits of ABM by providing a common missing piece- identification and selection of high-value accounts. ICP engine recommends selecting accounts based on your business’s Ideal Customer Profile as well as accounts on your “strategic accounts” list. This two-fold approach can create sales/marketing efficiencies, increase profitability, and align internal teams.
According to Marketo, the 5 steps to Account-Based Marketing are:
1. ID Target Accounts
2. Map Accounts
3. Create Content
4. Launch Campaings
5. Measure and Analyze
These can be generalized in three steps (which are shown in the figure below along with where the Ideal Customer Profile fits into the process).
Maximize your ABM investment
Create a customized Ideal Customer Profile and get the most out of your Account-Based Marketing initiatives.